Through a collaborative partnership United Biscuits and Musgrave have worked together to improve their promotions planning process. By aligning the promotions process both across different divisions within each company and between the two companies, promotional line wastage has reduced from 19.5% to 6.3%.

Through a number of sustainable distribution initiatives, Musgrave has reduced overall costs by 5% and is on track to remove 1.25m kilometres from its supply chain operation. The retailer has achieved this through four separate initiatives including reviewing its ambient network, optimising its temperature controlled deliveries and introducing new material handling units to its supply chain.