On shelf availability is the end product and the most important element of a successful supply chain. This performance measure can be affected by actions made at every step of the chain, from the manufacturer right through to the shelf edge at the retailer. We talked to industry leaders, from both retailers and manufacturers to discuss the question: “What gets in the way of good OSA?” This presentation looks at their thoughts on the impact of promotions on OSA.

IGD’s Supply Chain Summit in November reinforced what many already know – the economy is not improving and neither is shopper sentiment. Retailers and manufacturers continue to fight for every pound and competition is intense. The industry is facing a number of challenges and supply chains are increasingly complex. Discover the four routes you can take to help tackle these challenges and achieve more with less in your supply chain.

Developing your supply chain capability to meet your customers’ needs will help your business to grow and to meet its targets. This presentation looks at the supply chain priorities for selected large retailers and identifies five key areas of focus that you need to be ready for. It will help you identify the challenges for  your business in each area and show you what others are doing.