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Demand Sensing: The next big thing for the FMCG industry?
01 Apr 2014
Demand Sensing: The next big thing for the FMCG industry?
Demand sensing is a relatively new and growing area of demand planning. It is being used by some of the big FMCG businesses and they are seeing 30-40% improvements in short term forecast accuracy. This presentation investigates why companies are employing demand sensing techniques and the benefits that can be achieved. It can also help you decide if demand sensing is something that your business could potentially employ
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