X5 Retail Group has announced plans in implementing its bold growth strategy across Russia.
Pyaterochka to focus on local
X5 and Centrosoyuz (the Central Union of Consumer Societies of the Russian Federation) have unveiled plans to launch up to 5,000 Pyaterochka fresh food shop-in-shops by 2021 to expand on Pyaterochka's fresh food offer. The retail units will sell goods from local farmers and consumer cooperatives and focus on the fresh food needs of the local customer.
Online Perekrestok rolled out
X5 has also announced the expansion of its Perekrestok online service pilot scheme with the potential to implement a click & collect service in the future. The service will deliver in south-west Moscow and some neighbouring towns in the Moscow Region for a minimum order of RUB 2,000. Perekrestok uses a specially built hybrid store that combines features of a regular supermarket and a dark store that allows the inclusion of its entire product range.