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Plan a product’s route to market

Whether you are planning your routes to market with a retail customer for the first time or need to know more about the best route for a totally new category, Supply Chain Analysis is the right place to begin.

Supply Chain Analysis is the right place to begin, and here is an example of how other businesses use the service to do just this

Need: To support a new product listing with an effective route to market strategy

Steps you could take:

  1. Understand the customer’s distribution strategy
  2. Determine the distribution centres that carry the products in the relevant category
  3. Learn about retailers’ expectations on replenishment lead times
  4.  Develop your plan


How Supply Chain Analysis can help you

  1. Understand the customer's distribution strategy

Retailer hubpage
The 'hubpage' is the start point for all retailer data

Visit the retailer's hubpage on Supply Chain Analysis to get an overview of the retailer’s supply chain strategy.

Based on unique primary data, our ‘full’ profile of Asda (and other key international retailers) is updated with the latest annual data provided by the retailer exclusively to Supply Chain Analysis.

This includes details on their network, management structure, lead time by product category, replenishment and throughput volumes, fleet and transport strategy, environment focus, IT systems used in the supply chain and much more.


  1. Determine the distribution centres that carry the products in the relevant category

Depot network
Our profiles give full details of retailers' distribution networks

Learn more about the retailer’s replenishment strategy by understanding where different product types are stored, the number of stock locations and live lines, and the throughput case volumes in millions.

Our analysts regularly visit key distribution locations and produced detailed reports which help build your knowledge.


  1. Learn about retailers' expectations on replenishment lead times and stock levels

Stock levels
All of the data tables can be downloaded as Excel, PowerPoint or pdf files

Use our presentations and photo gallery to see the latest in-store developments and solutions in action. Presentations on Supply Chain Analysis have the latest information on developments across the whole range of key supply chain issues.


  1. Develop your plan

Strategy and planning
All our in-depth reports have practical tips for implementation

Use our report on building supply chain engagement capability to develop your strategy to help build a strategy that will meet your needs as well as those of your customer. Our research shows that business that work together to develop their plans stand a greater chance of success.


Want to know more? Get in touch with us by contacting nick.downing@igd.com so that we can help you with a more tailored solution.

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