The roll out of Retail Ready Packaging (RRP) - also known as shelf ready packaging (SRP) – has been a key strategic goal for international retailers since 2004. Over the last 18 months, this has gained increased traction as retailers focus on improved operating efficiencies as part of a broader cost focus.

This online resource provides an in-depth guide to Retail Ready Packaging as it has developed in four key geographic regions: North America, the UK, Rest of Europe and Australasia. Presented as a four-part report, this first part includes an introduction to Retail Ready Packaging (RRP), broad range of solution types available and category specific examples.

It will help you to:

• Understand how RRP is defined, i.e. what is within and outside the scope
  
  
• Assess which solution types best suit your categories
  
  
• Be aware of some of the watch-outs you need to be mindful of
  
  
• Evaluate how you can balance the supply chain, store and shopper requirements
  
  
• Benchmark your RRP response with international solutions
  
  

Available now!

Part II will help you understand the global developments and how the major retailers in each region have been leading the implementation of RRP. It will help you identify the key characteristics, category priorities and the drivers of change.

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