The roll out of Retail Ready Packaging (RRP) - also known as shelf ready packaging (SRP) – has been a key strategic goal for international retailers since 2004. Over the last 18 months, this has gained increased traction as retailers focus on improved operating efficiencies as part of a broader cost focus.

This online resource provides an in-depth guide to Retail Ready Packaging as it has developed in four key geographic regions: North America, the UK, Rest of Europe and Australasia. Presented as a four-part report, this second part includes an understanding of the global developments in RRP, the trading context, category priorities in different markets and the drivers of change.

It will help you to:

• How do different geographic markets differ in the adoption and roll-out of RRP?
  
  
• How is the global trading context affecting the implementation of RRP?
  
  
• How does penetration by markets and categories affect conversion?
  
  
• What are the key characteristics and category priorities?
  
  
• What are the drivers of change?

Available now!

Part III will help you understand the RRP implementation process in more detail, the benefits and barriers. Furthermore it will highlight how suppliers have approached the implementation and the strategies used to mitigate any cost increases.

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