Supply chain case studies



L'Oréal Europe Consumer Products embarked on a project across Europe to bring the ‘voice of the customer’ into its business and build an effective and efficient supply chain. Using a combination of a survey and series of interviews L’Oreal has driven supply chain improvement and built a strategy for the future.


As a medium sized operator in the UK, General Mills understands that customer relationships are key to delivering growth. It recognised that to deliver its business goals, it needed to move its supply chain relationships with its largest customers from being purely transactional to added value partnerships. In this case study, see how General Mills went about it and what it achieved.


In response to changing UK shopper habits, Morrisons introduced its M Local convenience format in 2011 and has rapidly grown the number of stores since. To help you understand how its end-to-end supply chain operates, we've visited an M Local store and a distribution centre, plus spoken to shoppers, to bring you this new guide.


Improving on shelf availability is a major challenge for both retailers and manufacturers.  Unilever recognise it as the greatest ‘non-innovation led’ growth opportunity, and that the opportunities can only be realised if manufacturers and retailers  work together. They have developed a collaborative programme to work with their customers to tackle the problem, which has at its heart a simple 5 step process. Here we look at that process and how it has delivered OSA improvement for both Unilever and their customers.

Nestlé found that full truck ordering agreements were negatively impacting the supply chain. They were producing an erratic order pattern and gaps in on-shelf availability. This presentation looks at how Nestlé worked with the retailers to trial a solution that reduced order size while maintaining high truck fill. It resulted in increased short term forecast accuracy, lower inventory for retailers and improved availability. This is Nestlé's project clockwork.
Unilever and Walmart had historically worked well together on many discrete supply chain projects, but wanted to move the relationship up a gear to deliver a step change in performance. Both businesses wanted to take a full end to end view of the supply chain between to two companies, so agreed that a new approach was needed. This case study looks at how they worked together, what they did and the results achieved. Use it to see how your business could benefit by taking this approach.
China is the largest grocery market in the world, and our research team have just returned from a visit. While they were there they visited a DC operated by SPAR and their partners Jiarong Supermarkets. Some aspects of the operation look very similar to distribution operations around the world, but there are other features that are unique to the Chinese market. Understand the unique challenges, and how they are tackled in this vast market.
IGD was invited to attend Walmarts annual shareholder meeting. Part of this three day event included a visit to the retailer’s distribution centre in Bentonville, Arkansas. This presentation takes you on a tour of the facility, showing the internal infrastructure and ways of working. Read this to see how Walmart’s operation maximises truck fill and boosts on-shelf availability in its stores.
McCain, the producer of frozen potato products, wanted  to improve its service levels to customers. They recognised that improving both internal and customer communication was essential to both meeting their daily operational goals, and making strategic change to drive long term service improvement.  This case study details how McCain have reduced complexity in their supply chain to make a significant improvement in service to one of their customers, Tesco.
Following the integration of the Cadbury business, Kraft Foods UK, now Mondelez International, met with Asda’s Supply Chain Director, to discuss their  respective supply chain strategies and priorities. This case study shows you how  they worked together to redesign the distribution network to better meet the  needs of Asda and their shoppers. It takes you through the process they used and  shows you the results that were achieved for both businesses.