Asda launches refillable draft beer concept

Date : 24 November 2021

Nick Gladding

Senior Retail Analyst

Asda has launched a refillable draft beer concept, the first UK grocer to do so, as it extends its refillables trial to another location. Takeaway craft beer offer Located in the beers, wines and spirits aisle at Asda’s Milton Keynes store, the new fixture provides customers with a regularly…
OR
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters