This case study showcases the collaboration between IGD and CHEP that resulted in the creation of a pan-European blended learning programme. The programme aims to upskill CHEP’s commercial team to help them demonstrate the added value of the company’s solutions. In essence, thanks to IGD’s retail immersion with CHEP’s senior leadership team in Toronto, a meeting with CHEP EMEA’s president and CHEP’s learning & development team, and a client consultation with key CHEP influencers, the cross-functional programme is finally designed.
The core components of the programme include webinars in addition to 3 workshops, each of them covering a particular area.
Following a successful first year, the programme has the potential to grow even further. In fact, access to IGD’s Retail Analysis and Supply Chain Analysis platforms will significantly help support this.