Case studies


With Target planning for online and digital growth in excess of 40%, we take a look at how it built the case for an aggressive multichannel strategy, placing its customers at the centre of its plans.
Tesco’s online sales are growing at a rapid pace and continuing to develop online capability is key to business performance. A key enabler has been to rapidly develop a network of six online fulfilment centres and by a process of continuous improvement, the retailer has delivered a step-change in efficiency while improving customer service.
Albert Heijn has worked over the last ten years to transform its end-to-end wine supply chain, introducing a robust operational process that has dramatically reduced lead times, reduced working capital and improved on-shelf availability
Spanish retailer Eroski has completed a project to boost availability both statistically and aesthetically. It essentially wanted to stop stocking “fresh air”. Read this presentation to find out the six steps Eroski took to achieve this, including the outsourcing of a demand forecasting system and the introduction of standardised planograms.
The Co-operative is currently implementing its True North business strategy and re-fitting stores to its ‘Generation 2’ model. We visited one of its newest stores in Milton Keynes – tracking the chain from distribution centre to store to shopper, to get under the skin of how The Co-operative configures its supply chain to meet customers’ needs and the challenges of small store retailing. 
Morrisons was the last of the big four supermarkets in the UK to develop a full online home-delivery grocery offer. This case study takes you through the journey Morrisons has been on which culminated in a partnership with online retailing specialist Ocado.
Tesco’s Faster, Fresher initiative has revolutionised the way Tesco works with its produce growers. By improving forecast accuracy, committing to volumes earlier and improving communication and collaboration, Tesco’s shoppers now buy produce that’s up to ten days fresher.
Kellogg’s award-winning initiative has seen the company overhaul its picking operation, introducing a new automated system based on cubing. The results have been dramatic – a step change in customer service and productivity improving by 40%.
Unilever has completed the roll-out of demand sensing and inventory optimisation tools across its European operation. The tools, provided by Terra Technology, have enabled Unilever to realise benefits from increased forecast accuracy and reduced levels of inventory.  This case study looks at why Unilever has turned to demand sensing and inventory optimisation, how it implemented the tools and the benefits it has realised.
2 Sisters Food Group has grown rapidly over recent years and has acquired many businesses too. As it grew it found visibility of its costs surrounding serving customers had diminished. To bring back better levels of visibility the manufacturer began a cost to serve project. This case study looks at the first phase of the project highlighting what 2 Sisters Food Group did, the benefits they achieved and what they are looking to work on next.