Case studies


Nestlé’s vision is to become an industry leader in on-shelf availability. The manufacturer has created a simple methodology providing guidance on how to measure, improve and sustain on-shelf availability in international markets. Joint sales and supply chain teams have been set-up to partner with customers and focus on on-shelf availability with impressive results.

Metro had to improve forecast accuracy across its European operations - the cash & carry operator was experiencing excessive stocks or out-of-stocks on some lines. By implementing a completely different approach to forecasting with a number of new initiatives Metro has improved availability in one of its distribution centres to 99.2%. Discover how Metro implemented this step-change in 24 European countries.

Carrefour Italia was looking to improve the efficiency of its inbound order scheduling. They were not using formal time slots and this was causing operational difficulties and increasing cost.

This presentation looks at how they solved this with the rollout of a new transport planning system and the benefits Carrefour Italia, and their trading partners, realised.

Tesco and P&G have overhauled the structure of the supply chain by taking an end-to-end approach. This presentation will show how Tesco and P&G aligned, the steps taken along the way and the benefits they achieved as a result.

L'Oréal Europe Consumer Products embarked on a project across Europe to bring the ‘voice of the customer’ into its business and build an effective and efficient supply chain. Using a combination of a survey and series of interviews L’Oreal has driven supply chain improvement and built a strategy for the future.


As a medium sized operator in the UK, General Mills understands that customer relationships are key to delivering growth. It recognised that to deliver its business goals, it needed to move its supply chain relationships with its largest customers from being purely transactional to added value partnerships. In this case study, see how General Mills went about it and what it achieved.


In response to changing UK shopper habits, Morrisons introduced its M Local convenience format in 2011 and has rapidly grown the number of stores since. To help you understand how its end-to-end supply chain operates, we've visited an M Local store and a distribution centre, plus spoken to shoppers, to bring you this new guide.


Improving on shelf availability is a major challenge for both retailers and manufacturers.  Unilever recognise it as the greatest ‘non-innovation led’ growth opportunity, and that the opportunities can only be realised if manufacturers and retailers  work together. They have developed a collaborative programme to work with their customers to tackle the problem, which has at its heart a simple 5 step process. Here we look at that process and how it has delivered OSA improvement for both Unilever and their customers.

Nestlé found that full truck ordering agreements were negatively impacting the supply chain. They were producing an erratic order pattern and gaps in on-shelf availability. This presentation looks at how Nestlé worked with the retailers to trial a solution that reduced order size while maintaining high truck fill. It resulted in increased short term forecast accuracy, lower inventory for retailers and improved availability. This is Nestlé's project clockwork.
Unilever and Walmart had historically worked well together on many discrete supply chain projects, but wanted to move the relationship up a gear to deliver a step change in performance. Both businesses wanted to take a full end to end view of the supply chain between to two companies, so agreed that a new approach was needed. This case study looks at how they worked together, what they did and the results achieved. Use it to see how your business could benefit by taking this approach.