Case studies



In the first of a series of presentations, we look at how retailers are investing in the online channel to meet evolving shopper needs and deliver sustainable growth. This will help you understand how retailers are focusing on growth areas in the context of a new shopper journey.


Driving up service levels and availability to shoppers is a key priority for both manufacturers and retailers. A fundamental factor in doing this is ensuring that the order picking process is both accurate and reliable. There is a growing trend, particularly among retailers, to do this by automating the case picking process. Although requiring significant capital investment, more and more retailers are finding it delivers significant operational and financial benefit. We look at one of the most recently installed operations serving 600 Migros stores in Switzerland.

The Olympic Games are huge: 4bn television viewers, 10m spectators and 15,000 athletes from 200 countries compete in the events for a six week period. As sponsor of the London Olympic Games, Coca-Cola Enterprises (CCE) supplied all the soft-drinks for all the Olympic and Paralympic venues, ensuring all athletes, spectators, games officials and media had access to their products. Supplying products for such a huge event comes with a number of opportunities and challenges. Discover how CCE developed a leading edge, sustainable solution for the supply of products for London 2012.
Following the integration of the Cadbury and LU businesses, Kraft Foods expanded its sustainability goals and aims to reduce waste at manufacturing plants by 15% by 2015. A number of building and refurbishment projects at the Bourneville manufacturing site had elevated waste levels so Kraft Foods implemented a specific project with a number of innovative initiatives to reduce waste at the plant. Discover how Kraft Foods achieved zero waste to landfill at its Bourneville plant.
Unilever uses third party manufacturers to make some of its non core products. Inefficiencies in the North American distribution network for these products was resulting in poor customer service and penalty charges being levied on Unilever. This case study shows you how Unilever went about addressing the issues in their network and the tools they used. It covers the changes Unilever made to its operation and the results that were achieved.
An innovative web portal to share real time data and create a more collaborative way of working, Tesco Connect has now been rolled out to all its grocery suppliers in the UK and Ireland.  Greater use of Tesco Connect is expected to deliver bigger benefits. Read this presentation to find out what you need to do differently and how you can benefit from using Tesco Connect.
General Mills is one of the largest global food producers, with both manufacturing and sales operations in Europe. Faced with the need to increase the responsiveness and the efficiency of their international supply chain they undertook a review of movements from their plants in France and Spain to the UK and Nordic markets. By working closely with their logistics partners they developed and implemented a solution that not only met their goals, but also dramatically reduced road freight miles.
Following two major acquisitions, Kraft took the opportunity to review their entire European Logistics operation to give it the capability to meet the challenges of the new enlarged business. This case study shows the approach Kraft took in their tendering process and how they ensured they delivered the project goals and maintained excellent levels of service throughout.
Grupo Pao de Acucar (GPA), one of the leading food and grocery retailers in Brazil, operates a responsive and effective multi-channel supply chain in a rapidly changing retail landscape. Discover how the retailer has built scale into its supply chain to absorb intense sales growth, while maintaining on-shelf availability, managing volatility and providing an effective service to a number of sales channels.

The deployment of a multi-channel offer is a 2012 priority for the Casino group as it looks to capitalise on its broad estate and online operations. Drive, (click and collect for grocery in France) has been gaining momentum for the past 24 months, and shows the pace at which online and offline are converging. We visited Casino Express in Lyon, France to bring you exclusive insight on how the supply for this model works.