Case studies


The Olympic Games are huge: 4bn television viewers, 10m spectators and 15,000 athletes from 200 countries compete in the events for a six week period. As sponsor of the London Olympic Games, Coca-Cola Enterprises (CCE) supplied all the soft-drinks for all the Olympic and Paralympic venues, ensuring all athletes, spectators, games officials and media had access to their products. Supplying products for such a huge event comes with a number of opportunities and challenges. Discover how CCE developed a leading edge, sustainable solution for the supply of products for London 2012.
Following the integration of the Cadbury and LU businesses, Kraft Foods expanded its sustainability goals and aims to reduce waste at manufacturing plants by 15% by 2015. A number of building and refurbishment projects at the Bourneville manufacturing site had elevated waste levels so Kraft Foods implemented a specific project with a number of innovative initiatives to reduce waste at the plant. Discover how Kraft Foods achieved zero waste to landfill at its Bourneville plant.
Unilever uses third party manufacturers to make some of its non core products. Inefficiencies in the North American distribution network for these products was resulting in poor customer service and penalty charges being levied on Unilever. This case study shows you how Unilever went about addressing the issues in their network and the tools they used. It covers the changes Unilever made to its operation and the results that were achieved.
An innovative web portal to share real time data and create a more collaborative way of working, Tesco Connect has now been rolled out to all its grocery suppliers in the UK and Ireland.  Greater use of Tesco Connect is expected to deliver bigger benefits. Read this presentation to find out what you need to do differently and how you can benefit from using Tesco Connect.
General Mills is one of the largest global food producers, with both manufacturing and sales operations in Europe. Faced with the need to increase the responsiveness and the efficiency of their international supply chain they undertook a review of movements from their plants in France and Spain to the UK and Nordic markets. By working closely with their logistics partners they developed and implemented a solution that not only met their goals, but also dramatically reduced road freight miles.
Following two major acquisitions, Kraft took the opportunity to review their entire European Logistics operation to give it the capability to meet the challenges of the new enlarged business. This case study shows the approach Kraft took in their tendering process and how they ensured they delivered the project goals and maintained excellent levels of service throughout.
Grupo Pao de Acucar (GPA), one of the leading food and grocery retailers in Brazil, operates a responsive and effective multi-channel supply chain in a rapidly changing retail landscape. Discover how the retailer has built scale into its supply chain to absorb intense sales growth, while maintaining on-shelf availability, managing volatility and providing an effective service to a number of sales channels.

The deployment of a multi-channel offer is a 2012 priority for the Casino group as it looks to capitalise on its broad estate and online operations. Drive, (click and collect for grocery in France) has been gaining momentum for the past 24 months, and shows the pace at which online and offline are converging. We visited Casino Express in Lyon, France to bring you exclusive insight on how the supply for this model works.

One of the biggest challenges for business is serving the multi-channel environment. With a network that covers some of the UK’s largest supermarkets, convenience stores, forecourt operators and motorway service stations, Palmer and Harvey has developed a truly multi-channel solution from its national distribution centre in Coventry. Read this presentation to discover how one of the experts in the multi-channel arena has achieved this.

The opening of Morrisons’ new multi-temperature DC in Bridgwater marks the concluding part of the retailer’s supply chain restructuring programme. The DC represents Morrisons’ latest supply chain thinking and demonstrates how the retailer has modified its operations to build a flexible, agile supply chain to support business expansion. Expected to generate supply chain savings of ?20m per year, discover how Morrisons developed and implemented the Bridgwater DC into its network and what it means for your business.