Case studies


Building trusting partnerships is a big part of Sainsbury's supply chain strategy. This means that “sharing information, being clear about what will be shared in an open and honest manner is an essential part of our strategy”. Phase I of Sainsbury’s Vendor Managed Inventory initiative was implementing a trial with CCE. This case study will provide you an overview of how Coca-Cola Enterprises and Sainsbury’s worked together to build these enablers, and delivered results for their businesses.
AEON, Japan’s largest multi-format retailer, was forced to close 65% of the 449 stores in Tohoku region after Japan’s ‘3/11’. Although physical infrastructure was important for a quick recovery, close collaboration with suppliers was critical. This presentation is an example of how beverage manufacturers and retailers in Japan, through close collaboration in times of adversity, successfully responded to market needs within the bottled products category.