Jumbo has announced strong growth and an increase in market share. Online has performed particularly well, with Jumbo’s share of total online revenue increasing to 4% at the end of 2018.
Plans for growth in 2019
Jumbo will focus on a move “from food retail to food experience” says CEO Frits van Eerd. This will include innovation, introducing the Jumbo Food College and an increase of digital content. There are plans for further distribution centres in Amsterdam and Middelburg, and the first Jumbo stores in Belgium are scheduled to open in Q4 2019. Construction of the new mechanised distribution centre in Nieuwegein will continue through 2019, with plans for it to be fully operational by the end of 2020.
Following the pilot of a new home delivery approach in the Den Bosch region in November 2018, Jumbo plans to open test delivery hubs in Amsterdam and Middleburg. The hub structure allows Jumbo to deliver direct to homes and reach a larger number of customers in the Netherlands. These hubs are well placed to fulfil the demand for home deliveries in large cities and support rapid growth in this area for Jumbo.
Jumbo in Belgium
Jumbo began exploring the Belgian market in 2018 and has since secured multiple locations for supermarkets. Jumbo has created a separate organisation – Jumbo Belgium – to manage the move into Belgium, with the first stores expected to open in the final months of 2019.