Albert Heijn has introduced a new app, 'Rappie' in the Netherlands. The app, which is currently being piloted in four stores in Rotterdam allows shoppers to 'decide last minute, location-independent what they want to eat or drink and have this delivered immediately'.
Convenience and flexibility
Commenting on the development, Saska Egas Reparaz, Director of Marketing & Format at Albert Heijn said, 'Time is an important factor for many of our customers and we try to unburden by offering convenience and flexibility'
A press release from the retailer said functionality included capability where:
- Products can be added to the shopping basket with just one click on the product.
- Products can be added directly to the basket from the search function.
- Payment of groceries is possible from a so-called 'shopping credit'.
- Payments with iDEAL is also possible.
How are deliveries fulfilled?
A press release from Albert Heijn stated that it is partnering with Superbuddy.nl, 'an online delivery service that is already delivering home-delivered groceries in Zwolle and Utrecht within two hours'.
Users place their order through the Rappie app, or through ah.nl/rappie. a Superbuddy colleague completes the shopping in an Albert Heijn store and delivers 'groceries by cargo bike where and when the customer wishes'.
This follows the latest in a series of online innovations from Albert Heijn, including the trial of delivery within 15 minutes in Amsterdam. IGD Supply Chain Analysis subscribers can find out more in our coverage of the Albert Heijn 15 minute delivery.