A new home delivery service is to start in London, delivering groceries from Aldi stores. Home Run takes orders online, and uses personal shoppers to go into stores to pick the goods. The company then offers delivery to addresses in central London within 2 hours.
Last mile couriers
Home Run already fulfils orders from Waitrose, Marks & Spencer and Tesco, but it charges a premium on some product prices compared to the store, as well as adding on a delivery charge. Orders are delivered by couriers using car or scooter, and says the scooter drivers are “equipped with the biggest boxes that can be safely carried”.
Personal shopping across the pond
Personal shopper services are not widely used in the UK, but in the US they form a major part of the home delivery sector, especially to achieve express deliveries.
Walmart’s same-day delivery plans
To emphasise this, Walmart has announced the expansion of its partnership with Instacart offering same-day delivery from Sam’s Club stores. This partnership started in February 2018 and is now being rolled out to more than 350 clubs by the end of Oct, over half of the estate.
Partnering with Instacart
Instacart is a major “marketplace” operation in North America, and as it has more formalised partnerships with retailers, it has been able to offer shoppers the same prices as they would see in-store. It focuses on rapid (under two hour) deliveries in certain densely-populated areas, largely depending on independent contractors to shop and deliver.