Following months of speculation, Amazon is set to launch operations in Australia on Thursday.
Launch coincides with spending season
Just last week, Amazon Australia's country manager, Rocco Braeuniger, said it was 'getting really, really, really close' to launch. Now, the retailer has reportedly informed sellers to get ready to transact and receive orders from 2pm AEST on 23 November. Amazon's launch coincides with the fast-approaching Black Friday and Cyber Monday events, as well as the festive holidays when consumer spending is at its peak. We should expect to see different events across the country promoting the launch later this week.
Marketplace to include all categories
Amazon.com.au currently sells books, e-books and kindles. From Friday onwards, however, the range of products available will expand to include all retail categories. The marketplace will offer products sold by third party retailers selling via Amazon, as well as products bought from manufacturers and suppliers sold by Amazon themselves.
Amazon Prime not yet available...
Amazon's entry to the market does not feature Amazon Prime. Reaching the 'last mile' and delivering to more rural regions quickly may have been too difficult to implement Prime at this stage. What we can expect, however, is the retailer to consider the potential of Prime in the future as they develop their capability in and understanding of Australia.