Asda brings forward its target of including 30% of recycled content into its plastic packaging by five years.
2020 instead of 2025
The announcement means that almost a third of Asda’s own-brand plastic packaging will emanate from recycled materials by the end of next year. According to the retailer, the annual amount of virgin plastic used will be reduced by 19,500 tonnes.
In addition, the retailer has set another target of reducing the amount of plastic used in its own-brand packaging by 15% by February 2021, against a 2018 baseline.
Asda’s chief executive Roger Burnley said in a letter signed by him: “Whilst we all take seriously our responsibility to ensure products reach our customers in the best condition, some of our packaging decisions have been more about making our lives simple, than considering the impact we have on the wider environment. We know that our customers will always look to us to provide great value products that meet their needs – and they need us to be a part of the solution in tackling the global plastics crisis, not part of the problem.”
The initiative comes also few weeks after Asda’s announcement to switch its entire own label ready meals into fully recyclable packaging.
Check our Asda hub and resilient and responsive hub for more related news.