Asda is set to switch its entire own label ready meals into fully recyclable packaging.
Launch date: 03rd of November
97 of Asda’s ready meal lines will switch to the new ‘Evolve’ by Faerch trays, which are made from natural cPET, a form of detectable and recyclable plastic. The move is in-line with the retailer’s ongoing commitment to ‘use less and recycle more’ and will help it transform 775 tonnes of plastic and 45 million ready meal trays from non-recyclable to recyclable material.
With more than half of its ready meals already in recyclable plastic or foil trays, Asda claims the new initiative will make it the first retailer in the UK to provide a full range of fully recyclable own label ready meal trays.
Over the last 12 months, Asda has already eliminated 6,500 tonnes of plastic from its own label products, committing to make all its own packaging recyclable by 2025.
Paul Gillow, Asda’s Vice President of Own-Brand and Commercial Strategy, said: “Over 130 million of our ready meals are purchased each year by our customers, so this change to packaging means customers don’t have to prioritise plastic reduction over grocery decision making, ensuring they can continue purchasing quality products at great prices, but with the added value of recycle-ready packaging.”
Last week, the retailer has also announced the switching of its entire Aberdeen Angus Steak range into fully recyclable cardboard trays, saving an additional 50 tonnes of plastic per annum.
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