Auchan has launched new online and digital initiatives in France.
Home delivery launched nationally…
Following a trial, in conjunction with Colisweb, Auchan is set to enable shoppers to choose from a home delivery option across France, using its Drive fulfilment centres. At the beginning of 2018 Auchan began offering home delivery in Avignon, Bordeaux, Dieppe, Le Mans and Nantes. Shoppers pay €15 for home delivery, for orders under €50, €10 for orders between €51 and €100 and only €5 for orders over €150. Auchan said the trial underlined shoppers’ desire for home delivery, while the service led to an increase in average basket sizes of between 25% to 30%.
…As it prepares to open a pedestrian Drive in Lille
After Carrefour and Leclerc, Auchan has said it is looking to open a Pedestrian Drive, this time in Lille. The solution, which is a comparatively low investment way of meeting shoppers’ desires to order online, but not have to be in for home delivery or to go to a Drive, is becoming increasingly prevalent in France. Using an existing supply chain and empty shop space, pedestrian Drives are a potential new solution for retailers to meet shoppers’ online missions.