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Following a trial in Vietnam, Auchan is launching blockchain traceability for fresh meat and produce in France with German start-up, Te-Food.

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Auchan Retail is launching its first pedestrian Drive in France.

Meeting rising shopper expectations

Auchan France's pedestrian Drive in Lille promises to “meet the expectations and lifestyles of an active urban clientele, keen to shop quickly, at the best price".

Price incentives to customers

The 130 sq. m Drive is open from 09:00 to 21:00 from Monday to Saturday. Orders are placed using the Auchan app, auchandrive.fr and auchan.fr and are ready for collection within three to five hours. The Drive will offer 10,000 products that are between 5% to 10% cheaper than the nearby Carrefour City and Le Petit Casino stores. The Auchan Englos Drive will prepare and deliver orders four times a day to the pedestrian Drive.

800 orders a week

The pedestrian Drive will offer additional services, such as free coffee, newspapers, wi-fi and charging points for phones. Customers can also collect tickets booked on www.auchanbilletterie.fr and use the Drive’s recycling facilities. Auchan hopes the Drive will complete 800 orders per week at an average basket size of €40.

Low-investment solution

The solution, which is a comparatively low investment way of meeting shoppers’ desires to order online, but not have to be in for home delivery, is becoming increasingly prevalent in France. Using an existing supply chain and empty shop space, pedestrian Drives are a potential new solution for retailers to meet shoppers’ online missions.

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Auchan has launched new online and digital initiatives in France.

Home delivery launched nationally…

Following a trial, in conjunction with Colisweb, Auchan is set to enable shoppers to choose from a home delivery option across France, using its Drive fulfilment centres. At the beginning of 2018 Auchan began offering home delivery in Avignon, Bordeaux, Dieppe, Le Mans and Nantes. Shoppers pay €15 for home delivery, for orders under €50, €10 for orders between €51 and €100 and only €5 for orders over €150. Auchan said the trial underlined shoppers’ desire for home delivery, while the service led to an increase in average basket sizes of between 25% to 30%.

…As it prepares to open a pedestrian Drive in Lille

After Carrefour and Leclerc, Auchan has said it is looking to open a Pedestrian Drive, this time in Lille. The solution, which is a comparatively low investment way of meeting shoppers’ desires to order online, but not have to be in for home delivery or to go to a Drive, is becoming increasingly prevalent in France. Using an existing supply chain and empty shop space, pedestrian Drives are a potential new solution for retailers to meet shoppers’ online missions.

We round up recent developments from Auchan in Poland as the retailer looks to implement its global strategy at a local level.

Growing online fulfilment options for shoppers

Auchan has installed its first ‘Coolomat’ temperature controlled collection locker in the car park of its hypermarket in Piaseczno. The solution enables shoppers who make orders online to collect products from the locker at no extra costs. The solution is expected to be rolled out to further stores in Warsaw.

Merging operations to improve efficiency

The retailer has announced plans to merge its five companies in Poland into one entity as it looks to simplify its group structure. Auchan said it would merge Auchan Polska, Arel sp. zoo (which operated the old Real stores), Arel sp k, Auchan E-Commerce (which operates the auchandirect.pl web operations) and Elea Polska (which operates the Simply Market and Moje Auchan banners) would be merged into one company. The merger is part of Auchan’s global strategy to operate one brand in all the markets it works in.

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