Auchan's first pedestrian Drive

Date : 15 October 2018

Auchan Retail is launching its first pedestrian Drive in France.

Meeting rising shopper expectations

Auchan France's pedestrian Drive in Lille promises to “meet the expectations and lifestyles of an active urban clientele, keen to shop quickly, at the best price".

Price incentives to customers

The 130 sq. m Drive is open from 09:00 to 21:00 from Monday to Saturday. Orders are placed using the Auchan app, auchandrive.fr and auchan.fr and are ready for collection within three to five hours. The Drive will offer 10,000 products that are between 5% to 10% cheaper than the nearby Carrefour City and Le Petit Casino stores. The Auchan Englos Drive will prepare and deliver orders four times a day to the pedestrian Drive.

800 orders a week

The pedestrian Drive will offer additional services, such as free coffee, newspapers, wi-fi and charging points for phones. Customers can also collect tickets booked on www.auchanbilletterie.fr and use the Drive’s recycling facilities. Auchan hopes the Drive will complete 800 orders per week at an average basket size of €40.

Low-investment solution

The solution, which is a comparatively low investment way of meeting shoppers’ desires to order online, but not have to be in for home delivery, is becoming increasingly prevalent in France. Using an existing supply chain and empty shop space, pedestrian Drives are a potential new solution for retailers to meet shoppers’ online missions.

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