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Carrefour is working with Urbasolar and investing in photovoltaic awnings in 36 of its hypermarket car parks. The initiative will support Carrefour’s climate plan.

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Carrefour Belgium uses the technology to track pork, while Carrefour Italia extends blockchain usage to citrus fruit.

Smartphone traceability in Belgium

Carrefour has been working with Vinçotte, a Belgian start-up, to provide a digital traceability solution for customers buying from its ‘Pork of Yesteryear’ range, which is a part of the ‘Carrefour Quality Line’. "The application will enable stakeholders to react more quickly and even more accurately to potential problems in the supply chain, thereby ensuring better overall food security", says Marco Croon, CEO of Vinçotte.

The solution involves a QR code being fixed to the packaging during processing. The code can then be scanned with a smartphone to enable a customer to identify the source of the product. After scanning the QR code, the customer is taken to a web page where they can make any comments or register complaints as well as find recipes to make with the product.

Carrefour is the only retailer in Belgium to offer this technology, and more products are expected to be added throughout the year.

Source: Carrefour

Carrefour Italy applies blockchain technology to fruit

Carrefour Italy has applied blockchain technology to Tarre Oranges and Sicilian Lemons. The citrus fruits are available in all Carrefour Italy outlets and are part of the Carrefour Quality Filiera brand. This line, in particular, is focused on sustainability and quality, with fruit sourced from 25 farms selected in Eastern Sicily that adhere to set sustainability guidelines.

Giovanni Panzeri, MDD Director of Carrefour Italia said "We are proud of the results obtained so far with blockchain traceability, which has attracted a strong interest in consumers, more and more attentive to the transparency of products and supply chain, and an important involvement of our producers, who enthusiastically joined our proposal. In fact, the blockchain represents a pact of trust between Carrefour Italia, the end customer and the manufacturing companies, who espouse our values of total transparency of information and product quality. "

Source: Carrefour

Keep up to date with all the latest news on Carrefour on Supply Chain Analysis.

Expansion of the existing network of Pedestrian Drive stores set to increase by the end of January 2019, and AI being used to optimise supply chain.

31 Pedestrian Drive stores opening this month

In April 2018 Carrefour opened its first Pedestrian Drives stores in Paris and the Lyon region of France. The additional 31 stores being opened this month will take the total number of stores in this format to 42.

Customers can order their goods online or via the app, then collect their shopping as promptly as the following day from their nearest store. Using the drive stores allows customers to order from around 15,000 products Carrefour has more than 250 convenience stores within Paris, and the addition of the new Pedestrian Drive stores strengthens the omnichannel approach of the retailer.

Source: Carrefour

Investment in technology to develop supply chain

Carrefour is piloting an automatic recognition project in a hypermarket in Claye-Souilly. The technology has been developed by Qopius, a French start-up company, and was initially tested in a hypermarket in Portet-sur-Garonne. The technology uses cameras to detect breakages on shelf and monitor planograms. Any anomalies are notified to store staff in real time, allowing them to be fixed quickly.

Artificial Intelligence is also being used by Carrefour to improve inventory management and reduce wastage. Following a successful 18-month trial, the retailer will be using the technology to gather information from stores, warehouses and online services to refine forecasting and ordering processes. Franck Noël-Fontana, Forecast Director at Carrefour France said "The deployment of the SAS platform will help us turn the corner in optimising our supply chain."

Source: Carrefour

We look at how Ahold Delhaize-owned Albert Heijn is making its private label chocolate traceable, while Carrefour Poland forms a coalition to promote organic farming.

Albert Heijn invests in traceability

Albert Heijn has partnered with Switzerland-based chocolate maker Barry Callebaut to make its private label chocolate traceable. The partnership reflects the growing interest in ethical sourcing, with both companies suggesting the buying raising industry standards. The companies have said the sourcing will provide a living income for farmers.

From March 2019, Albert Heijn will source cocoa for its private label ‘Delicata’ from Tony's Chocolonely's partner cooperatives in Ghana and the Ivory Coast. The cocoa will be based on the five sourcing principles of Tony’s ‘open chain’, which helps to achieve a transparent supply chain. Jeroen Hirdes, who is responsible for chocolate sourcing at Albert Heijn, explained, “The new Delicata chocolate will have the yellow-orange label with the open chain Tony's uses to indicate to consumers it was sourced sustainably”.

Carrefour Poland forms coalition

Carrefour Poland has formed a coalition with the EKOLAN association, the Polish Chamber of Organic Food and Warsaw University of Life Sciences. It has been named ‘the coalition for the development of the bio-food market’ and will promote organic farming across Poland.

Christophe Rabatel, president of Carrefour Poland, commented, “As a member of the coalition, Carrefour wants to support farmers through direct cooperation, our know-how, logistics and extensive infrastructure of almost 900 stores. We will also continue to educate Polish clients in the field of healthy nutrition”.

Research has shown organic farming in Poland is declining, with only 500,000 hectares of land being used. However, the demand for organic food is high and largely met through imports. Rabatel added, “Today's consumer is more and more aware of the impact of nutrition on health, and our mission is to offer him the products he or she is looking for and needs”.


Carrefour has announced a European first with a food blockchain initiative. It plans to extend the initiative to eight more product lines by the end of 2018.
Learn how click and collect is developing in the UK, France and the US, and how you could create a seamless omnichannel experience for your customers.
Growth in the online channel in France has been fuelled by click and collect and drive services. The switch in shoppers’ buying habits represents a transformational shift in the way they interact with retailers. Looking to benefit from the volume opportunity that the channel presents, Carrefour is on a journey to develop a profitable online fulfilment model, rather than merely adding scale.

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