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Carrefour has reported a sales jump thanks to its use of Blockchain technology which tracks its meat, milk and fruit from farms to stores.

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From the 14th May, Carrefour is set to host the Loop platform on its website. Loop has been launched by several manufacturers to test a returnable packaging proposal and aims to reduce packaging waste.

A result of a partnership between 25 consumer goods manufacturers and TerraCycle

Nestlé, Mars Petcare, Mondelez, Danone, Proctor & Gamble, Coca-Cola, PepsiCo and Lesieur are amongst the manufacturers that took part in this initiative. Essentially, they offer several of their products in a reusable packaging (after cleaning). for example, Milka biscuits are being sold in a metal box, while Lesieur or Puget oils are packaged in decorated bottles.

Carrefour and Tesco to launch the service respectively in France and the UK

Loop has teamed up with Carrefour to launch the service in France, while in the UK, it has partnered with Tesco.

Although Loop will be officially launched on the 14th of May, the merchant platform is already online. At this stage, the offer comprises a total of 73 grocery and beverage products and the main challenge will be getting existing customers to embrace the change.

Deposit cost to be paid on top of the product’s selling price

One of the features of this initiative is that, for each product, customers agree to pay a deposit in addition to the selling price. The deposit depends on the type of recyclable packaging being offered.

Orders are then delivered to customers doorsteps using a flexible compartmentalised bag. Customers looking to get their deposit back can place the empty packaging back into the bag and request its pickup, or alternatively hand it to the delivery person at the next order. Customers also have the option of “automatic reload”, which gives them the ability to order the same code again without the need to get a refund, then repay again the deposit cost.

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Carrefour has announced the implementation of blockchain technology to its Rocamadour cheese’s supply chain.

First cheese to benefit from the technology

Rocamadour is the first cheese and eighth product of the Carrefour Quality Line to introduce blockchain mapping. This cheese is produced by six French farmhouse producers from goat’s milk and has a protected designation of origin (PDO) status. Then, it is delivered to the Fermiers du Rocamadour cheese dairy in Alvignac where it’s packaged.

Increased transparency for consumers

The blockchain technology will offer consumers the access to a variety of information about this cheese. Essentially, by simply using their smartphones to scan the QR code located on the product’s label , consumers are able to know the producer’s identity, the number of goats in their herd, how long have they been producing cheese for the product line and how many people are working on their farm.

Carrefour has already been implementing this technology in its supply chain, you can check it out here.

As the retailer looks to continue to build the success of its Act for Food initiative globally, it has announced, with Nestle, the use of Blockchain technology for a national brand, while in Belgium it has entered into a partnership with pork supplier, Westvers.

Carrefour, Nestlé to use Blockchain for Mousline

Carrefour and Nestlé have announced that from 15 April they are using Blockchain technology to enable shoppers the opportunity to access information on the latter’s Mousline instant mashed potato product. People can scan a product from a Carrefour store in France and then receive information on the supply chain and production of that item. The information includes the varieties of potato used, the dates and places of manufacture, reports on quality control and places and dates of storage before the product reaches the shelves.

Nestlé was a founding member of the IBM Food Trust platform from 2017, while Carrefour joined in October 2018. Carrefour and Nestlé, along with IBM, collaborated for six months on the technology before its launch. The three companies said that by working together they were able to benefit each other’s differing expertise to launch the system quickly and successfully.

Carrefour Belgium partners with Westvers

Separately, Carrefour Belgium has entered into a partnership with pork supplier Westvers, to improve the traceability and quality of its products. The collaboration will see Westvers use blockchain technology in its supply chain. As with the Nestlé example, shoppers can scan a QR code on product’s packaging to allow them to discover information about its journey from the farm to Carrefour’s shelves.

Separately, Carrefour and Westvers said the agreement would enable the further development of Carrefour Quality Lines, expand buying from small producers in Belgium and allow Carrefour to grow its range of organic and veggie products.


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