From the 14th May, Carrefour is set to host the Loop platform on its website. Loop has been launched by several manufacturers to test a returnable packaging proposal and aims to reduce packaging waste.
A result of a partnership between 25 consumer goods manufacturers and TerraCycle
Nestlé, Mars Petcare, Mondelez, Danone, Proctor & Gamble, Coca-Cola, PepsiCo and Lesieur are amongst the manufacturers that took part in this initiative. Essentially, they offer several of their products in a reusable packaging (after cleaning). for example, Milka biscuits are being sold in a metal box, while Lesieur or Puget oils are packaged in decorated bottles.
Carrefour and Tesco to launch the service respectively in France and the UK
Loop has teamed up with Carrefour to launch the service in France, while in the UK, it has partnered with Tesco.
Although Loop will be officially launched on the 14th of May, the merchant platform maboutiqueloop.fr is already online. At this stage, the offer comprises a total of 73 grocery and beverage products and the main challenge will be getting existing customers to embrace the change.
Deposit cost to be paid on top of the product’s selling price
One of the features of this initiative is that, for each product, customers agree to pay a deposit in addition to the selling price. The deposit depends on the type of recyclable packaging being offered.
Orders are then delivered to customers doorsteps using a flexible compartmentalised bag. Customers looking to get their deposit back can place the empty packaging back into the bag and request its pickup, or alternatively hand it to the delivery person at the next order. Customers also have the option of “automatic reload”, which gives them the ability to order the same code again without the need to get a refund, then repay again the deposit cost.
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