Carrefour Belgium uses the technology to track pork, while Carrefour Italia extends blockchain usage to citrus fruit.
Smartphone traceability in Belgium
Carrefour has been working with Vinçotte, a Belgian start-up, to provide a digital traceability solution for customers buying from its ‘Pork of Yesteryear’ range, which is a part of the ‘Carrefour Quality Line’. "The application will enable stakeholders to react more quickly and even more accurately to potential problems in the supply chain, thereby ensuring better overall food security", says Marco Croon, CEO of Vinçotte.
The solution involves a QR code being fixed to the packaging during processing. The code can then be scanned with a smartphone to enable a customer to identify the source of the product. After scanning the QR code, the customer is taken to a web page where they can make any comments or register complaints as well as find recipes to make with the product.
Carrefour is the only retailer in Belgium to offer this technology, and more products are expected to be added throughout the year.
Carrefour Italy applies blockchain technology to fruit
Carrefour Italy has applied blockchain technology to Tarre Oranges and Sicilian Lemons. The citrus fruits are available in all Carrefour Italy outlets and are part of the Carrefour Quality Filiera brand. This line, in particular, is focused on sustainability and quality, with fruit sourced from 25 farms selected in Eastern Sicily that adhere to set sustainability guidelines.
Giovanni Panzeri, MDD Director of Carrefour Italia said "We are proud of the results obtained so far with blockchain traceability, which has attracted a strong interest in consumers, more and more attentive to the transparency of products and supply chain, and an important involvement of our producers, who enthusiastically joined our proposal. In fact, the blockchain represents a pact of trust between Carrefour Italia, the end customer and the manufacturing companies, who espouse our values of total transparency of information and product quality. "
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