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Coop Italia member Coop Alleanza 3.0 has launched the EasyCoop home delivery service, extending its range of ecommerce solutions.

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Coop Italia member Coop Alleanza 3.0 has launched the EasyCoop home delivery service, extending its range of ecommerce solutions.

Range of 10,000 products made available

Through EasyCoop Coop Alleanza 3.0 enables shoppers to buy from a range of over 10,000 products. The range includes 3,000 fresh items (fruit, vegetables, meat, fish, dairy products, bread and pastries), all products under its private label brands and local specialities. The retailer said that orders must be over €50, with delivery charges varying depending on when shoppers want to receive them. The cheapest delivery fee will be €2.90.

Dark store to fulfil orders

Coop Alleanza 3.0 will use a dedicated ecommerce warehouse to maintain efficiency and minimise substitutions. The cooperative said that fulfilling orders from one site will also enable it maintain product quality and freshness. Initially EasyCoop will only be available in the Greater Rome area, but Coop Alleanza 3.0 said that it would it would be extended steadily to other parts of the country.

For more information on Coop Italia and its members, check out its supply chain hub page here.

Coop Italia has reported a turnover of EUR12.5bn for 2015, and improved profitability.

Key points from the announcement

Coop strengthened its convenience strategy in 2015, as Italian shoppers become less loyal to one format and continue to hunt for convenience opportunities. It said participation in Coopernic is generating significant cost savings for the business, while its private label brands are having a positive impact on sales. Coop is still growing its member base and now has more than 8.5 million members.

Focus on innovation will continue

Coop Italia president Marco Pedroni said the retailer would relaunch its 'good and safe food for all' strategy to meet the needs of struggling consumers. This will include a continuation of the focus on convenience and private label. Having launched the store of the future in 2015, Mr Pedroni said work on innovation would be ongoing.


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