Albert Heijn: delivery fees, expansion in Belgium

Date : 23 November 2015

In an interview, Ahold’s chief executive Dick Boer has discussed online grocery delivery fees, while Albert Heijn has continued to expand its presence in Belgium and has expanded its range.

Albert Heijn to maintain fees for grocery deliveries

In an interview with De Telegraf, Ahold’s chief executive, Dick Boer, said that Albert Heijn intended to maintain its charge on delivering grocery orders to shoppers' homes. The question has arisen following the launch of competing services from Jumbo and online only Picnic, both of whom have chosen not to charge for delivery. Boer explained the decision noting that a delivery fee is not an obstacle for many online shoppers as they tend to be more loyal to a brand and are purchasing bigger baskets. Boer said that this was only in relation to grocery deliveries and would not charge for orders over €20.

Franchisee in Belgium opens first converted store

Following the announcement that it would be joining Albert Heijn in July Antwerp-based chain Peeters-Govers has said it has reopened one of its stores, in Turnhout, under the retailer’s fascia. The store in Turnhout is the first of Peeters-Govers' eight stores to be converted to Albert Heijn, with two more expected to be completed by the end of 2015 and the remainder in 2016.

Following the opening of the Turnhot store, Albert Heijn added another in Zottegem, its 35th, enabling it to state that it was expecting to end the year with 38 stores in Belgium. At the same point in 2014 Albert Heijn operated 25 stores and so at the current rate of expansion it should be able to reach its long held target of operating 50 stores in Belgium by the end of 2016.

Albert Heijn launches app to help tackle food waste

Albert Heijn has launched a two store trial of an app that spotlights products that have been discounted due to limited remaining sell-by time. Called AH-foodsie, the app will be promoted via stickers on the supermarkets’ chilled cabinets and is aimed at helping the retailer reduce food waste. The retailer has published a video on YouTube to explain how it works, while shoppers will be able to enjoy discounts of up to 35% on the products. extends product range to include downloadable software has expanded its product range by enabling shoppers to download software straight from the site. Although focused on games, shoppers can also buy anti-virus packages and Microsoft Office suites. The retailer said that initially it would make 1,000 products available for download, but would extend that further in future.