Kroger partners with Loop, a circular ecommerce platform developed by TerraCycle, to advance its zero-waste vision by reducing the usage of single-use plastics.
100+ products from leading brands
The new partnership means that Kroger and Loop will pilot a new reusable packaging system that enables customers in select markets to buy more than 100 products which come in a reusable packaging. Manufacturer partners include P&G, Nestle and Unilever, while UPS will act as the delivery partner.
Jessica Adelman, Kroger’s group VP of corporate affairs said: “Our commitment to innovative solutions on our path to Zero Hunger | Zero Waste aligns perfectly with Loop’s mission to create a convenient circular-packaging platform for consumers. Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the U.S., Kroger is taking another big step toward a world with zero waste.”
How does it work?
The initial phase of the pilot will enable consumers in New York, New Jersey, Pennsylvania, Maryland and Washington, D.C to order the products available on the Loop website or Loop partner retailers' websites. The products are then shipped directly to consumers in a reusable tote that features an external tamper seal. Once used, customers can place the empty packaging into the tote and have it picked up for free. The packaging is then cleaned, refilled and reused, hence creating a circular packaging system. In addition, consumers have also the choice of scheduling automated refills.
A potential in-store Loop experience
Based on the consumer’s feedback of this new system, Kroger and Loop envisage creating an in-store Loop experience which will be located in a Kroger store.
Zero Hunger | Zero Waste plan
Kroger’s partnership with Loop is seen as a major boost to its Zero Hunger | Zero Waste plan, which aims to reduce single-use plastics. Indeed, Kroger was the first grocer to commit to eliminating single-use plastic bags from its stores by 2025. It is also optimising its private label packaging as a part of its 2020 sustainability goals.
It’s important to note that Loop has launched last week a similar partnership with Carrefour serving Paris, and involves more than 25 manufacturers.
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