France-based Leclerc has partnered with local start-up Shopopop to expand the range of delivery options for shoppers.
Orders delivered by ‘Shoppers’
Through the partnership, Leclerc customers can have their online orders delivered to them at home. Customers buy through Leclerc’s web site and then fill out their order’s shipping information on Shopopop.com.
They can then choose their preferred day and time for a member of the retail-delivery community, called Shoppers, to deliver. Shopopop relies on collaboration within the community to provide a fast delivery service.
To be trialled in six stores
Leclerc is trialling the service in six stores; Basse Goulaine, Guérande, Pleumeleuc, Pornic, Reze Oceane and Saint-Gilles Croix-de-Vie. If the experiment is successful, Leclerc with expand the partnership to cover all its stores.
Fulfilment becoming growing focus area
Faster, flexible fulfilment options are receiving growing attention from retailers in France. From Carrefour and Franprix trialling new delivery options to the emergence of the pedestrian Drive format, so retailers are creating options for shoppers to receive their orders when and where they want.