Lidl Italia is partnering with the MyFoody app to reduce food waste by providing a greater visibility on products that are near their expiry date.
55 stores to start with
55 Lidl stores (out of a total of 650) in the metropolitan areas of Milan, Turin and Bologna will be involved initially.
The app offers consumers a discount of up to 30% on near-expiry items, which are highlighted via a ‘virtual showcase’. It also gives consumers the option to save their favourite Lidl store and provides them with anti-waste recipes and information about sustainable living.
Check our Lidl hub and resilient and responsive hub for more related content.