Lidl Italia set to reduce food waste

Date : 15 November 2019

Lidl Italia is partnering with the MyFoody app to reduce food waste by providing a greater visibility on products that are near their expiry date.

55 stores to start with

55 Lidl stores (out of a total of 650) in the metropolitan areas of Milan, Turin and Bologna will be involved initially.

The app offers consumers a discount of up to 30% on near-expiry items, which are highlighted via a ‘virtual showcase’. It also gives consumers the option to save their favourite Lidl store and provides them with anti-waste recipes and information about sustainable living.

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