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Mercadona is constructing a new logistics platform in Barcelona, exclusively for online orders. It is expected to be operational by 2020, according to Europa Press. ‘Colmena’ or the hive, is the name Mercadona gives to its warehouses dedicated to online orders.

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Mercadona has launched a pilot in Valencia to test, learn and improve its online shopping service for its clients, the ‘boss’.

What’s new?

Opened on 21 May 2018, the new version of the online shopping system coexists with the current one, which is still available nationwide. The test version covers Valencia’s city centre and will be expanded to the wider city and nearby towns in months to come. Other cities will be serviced in years to come, with no specific dates given.

A new website and mobile app (iOS and Android) are part of the new model. Mercadona says that these services are more intuitive and easier to navigate, informed by Mercadona’s co-innovation centres. A notable addition is pictures of each product, with relevant product details. The assortment is similar to the physical stores.

Mercadona envisions its service for weekly shops, which has a minimum spend of €50. For now, payment is only via card. Deliveries can be made from the day after order placement, Monday to Saturday 07.00 to 22.00, in one-hour intervals. The order fee of €7.21 remains unchanged from the current system.

Source: Mercadona

Online distribution centre

€12m has been invested in the distribution centre in Valencia. The centre will be used exclusively for online sales. The centre named ‘Colmena' or ‘Hive’ spans 13,000 sq m. Mercadona says that productivity and efficiency are four times that of the current in-store preparation system.

Mercadona has partnered with Valencian transport specialist Subiela. Its vehicles have three temperature zones, with a mechanical unloading system. One of the vehicles supports 15 orders per trip, and the other nine for harder to access areas.

Source: Mercadona
“Mercadona is new to the digital world and we have much to learn. However, we believe that with humility and effort, and thanks to Mercadona's solid structure, we are in a good position to tackle the challenge of selling food online” Juana Roig, general director of Mercadona’s online project.

Spain-based Mercadona has begun hiring staff ahead of its launch in Portugal, which is planned for 2019.

Hiring adds another location for Mercadona

Hiring has begun in Maia, which adds to three other locations in which Mercadona is already known to be planning to open stores; Gondomar, Matosinhos and Vila Nova da Gaia. The stores that are in development are set to have a sales area of about 1,800 sq. m and are, therefore, inline with those it operates in Spain. To support its expansion in Portugal Mercadona is establishing a distribution centre in the Laúndos Industrial Park, in the municipality of Póvoa de Varzim (in Greater Porto). The 17,000 sq. m site is planned to open by the end of January 2019.

New stores to follow new design

The stores set to open in Portugal are all set to be under its ‘Efficient store model’, which improves on shoppers’ in-store experience, by investing in their look and feel, while simultaneously reducing their environmental impact.

Mercadona continues to invest in its fresh supply chain and Eroski revamps its health and beauty private label, Belle.

Mercadona drives supply chain efficiencies in fresh

Speaking at an Aecoc event, Mercadona’s Pedro Corraliza, who manages its logistics programme, said that the retailer was aiming to build out its integrated logistics chain for fresh produce (agricultural products, livestock and fish) with the clear intention to ‘eliminate the intermediaries’. Mercadona has been investing in its fresh supply chain to minimise wastage, maximise freshness and to take account of changing shopper trends. The new initiative will help the retailer build on these strengths and improve its margin by removing additional steps within the supply chain.

Eroski updates Belle private label make up range

Retailers in Spain have been investing in private label, such as DIA with Bonté and El Corte Inglés with ‘All Intense Beauty’, with health and beauty an increasing focus category, a development that Eroski has mirrored through an update of its Belle private label cosmetics range. The Belle range includes 100 products across all make up categories.

Presentations

24/07/2018
An essential summary of supply chain priorities, latest network developments, and other key statistics for Mercadona.
09/12/2011

The Spanish retailer Mercadona has invested heavily in its distribution network. Its strategy has been to automate all the main processes in its warehouse operations. This has dramatically reduced its dependency on manual labour, and created some of the most technically focussed operations in grocery distribution. This presentation looks at Mercadona’s strategy, the automation used and the journey products take through its impressive operation at Ciempozuelos, near Madrid.

Every quarter we review the strategic developments in the supply chains of FMCG manufacturing businesses. This quarter, we’ve seen companies innovating in the supply chain streamlining operation to increase efficiencies.

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