Morrisons will become the first UK supermarket to use the Too Good To Go food waste app.
How will it work?
Reduced price boxes containing food that is past its best-before date will be available for customers to order through the Too Good To Go app and to collect from a Morrisons store. The exact contents of the boxes will be revealed to customers upon pickup at store, but will contain unsold fruit, vegetables, bakery and deli items. Each box will be worth at least £10, however customers will pay just £3.09 for it. Customers will be able to see their pickup time slot on the app before placing their order.
When and where will it be available?
The service is expected to be offered in all 494 Morrisons supermarkets nationwide, starting from 26th November.
About Too Good To Go
Too Good To Go connects businesses with surplus food to members of the public. Customers order a “magic bag” of this surplus at a discount on retail price and collect it from the relevant store at a pre-set collection window. Since its launch in 2016, users of Too Good To Go have saved one million meals. It now has over 1.9 million registered UK users and partners with more than 2,531 partner stores. Its partner stores are made up of both independent and chain restaurants, cafes and bakeries. Some well-known chains using the app in the UK include YO! Sushi and Costa Coffee.
Using technology to reduce food waste
The partnership between Morrisons and Too Good To Go is linked to the retailer’s pledge to halve food waste by 2030.
Commenting on the move, Jayne Wall, Market Street director at Morrisons, said: “We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Hayley Conick, UK country manager at Too Good To Go, added: “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet.
“In fact, food waste contributes to 8% of global greenhouse gas emissions. We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner. Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin.”
Whilst Morrisons is the first UK supermarket to join the Too Good To Go initiative, it is not the first supermarket to do so, with German retailer Kaufland announcing a partnership with Too Good To Go back in October.
Check our Morrisons hub and resilient and responsive hub for more related content.