Building trusting partnerships is a big part of Sainsbury's supply chain strategy. This means that “sharing information, being clear about what will be shared in an open and honest manner is an essential part of our strategy”. Phase I of Sainsbury’s Vendor Managed Inventory initiative was implementing a trial with CCE. This case study will provide you an overview of how Coca-Cola Enterprises and Sainsbury’s worked together to build these enablers, and delivered results for their businesses.