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Waitrose & Partners is trialling an in-home grocery delivery service, While You’re Away, in London.

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Barcode standards agency, GS1 UK, has launched its new product data service, productDNA.

ProductDNA aims to deliver accurate and consistent data; capturing, managing and distribution information in way that is easily accessed and shared across the supply chain. The productDNA service consists of:

  • A new industry data model for suppliers to share product data with retailers
  • A cloud-based secure product catalogue
  • An independent physical product verification to ensure accuracy of product data

Easy access to data

The service covers over 150 product attributes, including ingredients, weight, dimensions, nutritional values and allergen information. Brands and suppliers own the data, and retailers have easy access to the information, ensuring that shoppers can receive accurate and up to date information about their products.

Improving efficiencies

GS1 UK is managing productDNA through its Retail Grocery Advisory Board. The board aims to provide better customer experience whilst improving efficiencies throughout the supply chain. Members include major retailers (Asda, Boots, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose) and manufacturers (Coca Cola Enterprises, Dairy Crest, Kellogg’s, Mondelez, Müller, Nestlé, PepsiCo P&G and Unilever) in the UK.

Promoting better quality data

GS1 UK’s chief executive, Gary Lynch, commented: “The grocery sector has spent years grappling with the transfer of data. ProductDNA sets out agreed processes and data rules, based on the common need to improve product data quality and efficient sharing across the retail industry. We’re excited to have created productDNA in partnership with our members to address these issues and look forward to its adoption by the industry.”

Ahead of Black Friday, Waitrose has introduced improvements for customers collecting John Lewis orders in-store.

Speeding up in-store collection

Customers are now able to register their order number via iPad at the service desk, helping speed up their collection. This option is available in 140 Waitrose locations where iPads are already in place.

Another time-saving change is the inclusion of barcodes on notification emails, enabling staff to scan rather than manually enter order numbers.

These improvements will help ease pressure on stores over the peak Black Friday and Christmas period, reducing waiting times and making the collection and queuing process quicker and clearer for customers.

Seventy percent of John Lewis click and collect orders are picked up from Waitrose stores, an appealing free, next day fulfilment option for orders over £30.

Analyst opinion: Following the announcement of GS1’s Digital DNA programme charter, Chris considers how data management has changed, and what opportunities can be created from sharing data.

Not so long ago, common supply chain tasks, like placing an order with a supplier, involved a pen, a piece of paper and a fax machine. How times have changed! Our transition into the digital age, supported by advances in software, hardware and access to the internet, means we increasingly rely on the generation and exchange of data to function normally in both our personal and working lives.

There are many statistics bandied about that describe just how much data we now generate. I won’t quote any one in particular, but suffice to say, it’s a huge amount and it’s growing all the time. But using this mountain of data is a challenge, which is made more difficult by the lack of a consistent approach to terminology and formatting. This is particularly true within the grocery industry in the UK, which lags behind other regions of the world in this area.

While the industry has embraced data to inform and improve processes, the ways in which it’s generated, organised and stored are far from uniform. As a result, data quality differs vastly from business to business, making the sharing and use of data to add value a real challenge. While the UK has a well-developed grocery sector, many businesses operating within this market still rely on legacy systems. Investing in, and implementing replacements in what is a hyper competitive environment has not been top of the priority list for many. However, things may be about to change…

This week, GS1, the global supply chain standards organisation, issued its Digital DNA programme charter, signed by some of the industry’s leading retailers and manufacturers. In signing the charter, these businesses have announced their commitment to moving to a single industry standard for data management and exchange. GS1 has stated that “the 12 companies – Co-op, Itsu, L’Oréal, Mondelez, Nestlé, Ocado, PepsiCo, P&G, Sainsbury’s, Tesco, Unilever and Waitrose – recognise that the UK grocery industry could save over £200m in costs and lost sales through the development of an industry-wide solution that delivers improved data quality.”

The size of the prize is clearly significant, but beyond the everyday operational benefits, the impact of a commitment like this could be much greater. Using the same terminology and working from common datasets can only improve transparency and efficiency between trading partners. Sharing data seamlessly in a standard format will make uncovering opportunities far easier and this should encourage greater levels of collaboration. There’s clearly work to be done, but the potential is huge and I’m very interested to see how things develop. The digital DNA programme will enter operational use later in 2017 with the full industry launch in 2018.


Waitrose & Partners is trialling an in-home grocery delivery service, While You’re Away, in London. Waitrose will be the first UK supermarket to deliver groceries this way. While You’re Away will initially be trialled with 100 customers located within the delivery area of its dotcom fulfilment centre in Coulsdon, South London.
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