The Woolworths Group has introduced a new subscription-based grocery delivery service, becoming the latest major retailer to do so.
The new service, called ‘Delivery Unlimited’, offers free delivery to its customers in Australia through two options: a monthly subscription of A$19 or an annual subscription of A$169. If customers opt for their deliveries to take place between Tuesday and Thursday, the cost of subscription is reduced to A$15 (per month) and A$119 (per annum).
In comparison, Woolworths’ regular delivery service costs A$15 for orders under A$100, and A$3 for orders between A$250 and A$299.
According to Woolworths, the initiative was triggered by a rising demand for online services, adding: “Australians are also increasingly embracing subscriptions across a range of different services to help save money, make budgeting easier and remove the hassle of individual fees.”
At the same time, Woolworths has been working, throughout the last few months, on ramping up its distribution capabilities by building new automated DC’s and testing micro fulfilment technology in addition to driving supply chain efficiencies.
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