Woolworths rolling out Pick Up service for online customers

Date : 14 September 2017

A nationwide initiative

Woolworths Pick Up service provides its online customers with a convenient, nationwide collection service. The service – the first to be available nationally – incorporates 970 Woolworths locations with 670 stores added in the last month alone.


Pick Up is available seven days a week and is free for orders over $30. Customers can keep track of orders via an app, which can be used to notify store teams of a customer approaching the store to pick up an order. This allows the store to prepare the order, reducing the time needed to complete the transaction.

Convenience and personalisation

Woolworths Head of Online Operations, Lisia Roth said; “Not only do customers want ultra-convenience and personalisation, they also want the experience to be painless and seamless. The Woolworths app will send you a notification when your order is ready, and you can alert us when you’re close by, so that we can have everything ready for your arrival.”

She added, “With the addition in just one month of over 670 stores as online shopping collection points, we are now providing additional convenience for customers in all corners of the Country. From remote regional towns with only one Woolworths supermarket to major metro areas where customers have multiple Pick Up location choices, customers will be able to get more time back in their day as we do their shopping for them.”


Woolworths Pick Up initiative demonstrates how technology is being used to improve the customer experience. We’ll be exploring this and much more at this year’s Supply Chain Summit. Come along and be inspired.