COVID-19 and EU Exit shopper stockpiling 6-7January

Date : 08 January 2021

Michael Freedman

Senior Shopper Insight Manager

Latest IGD research conducted 6-7 January has shown that 45% of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has declined from 53% in research conducted 18-20 December. Stockpiling is highest among 18-34s (50%), ABs (56%) and those living in London (61%).…

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