COVID-19 and EU Exit shopper stockpiling 8-10 January

Date : 12 January 2021

Michael Freedman

Senior Shopper Insight Manager

Latest IGD research, conducted 8-10 January, shows that half of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has increased from last week though is still lower than previous levels, particularly last April, when it reached 64%. Stockpiling is highest among…
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