From next month, Waitrose will expand its rapid delivery service to Bath and Hove, in addition to 58 additional London postcodes, including Battersea, High Street Kensington, Bayswater, Victoria and Kingston, following a successful trial.
Delivery within a couple of hours
The delivery service launched last September thanks to a partnership between Waitrose & Partners and On the dot, a last mile retail delivery startup. It allows customers to select up to 25 grocery items from a choice of 2000 products at rapid.waitrose.com. The minimum spend value is £10 and a £5 charge applies for using the service. Customers are given the choice to receive their order within two hours or to specify a one-hour time slot on the same day.
Nicola Waller, head of business development at Waitrose & Partners, said: “Waitrose Rapid Delivery has had a really encouraging start, allowing us to provide even greater convenience and flexibility to work around shoppers’ busy lifestyles”. She adds: “There is a growing number of customers who want to get their shopping as and when they want it which gives us a great opportunity to continue testing the appetite for the service in new locations both inside and outside of London.”
98 postcodes and 1.2 million households
As of next month, the rapid delivery service will be available in 98 postcodes, enabling Waitrose to reach up to 1.2 million households. In addition, the number of average weekly orders has doubled since the launch.
Meanwhile, what are its competitors doing?
Morrisons has announced few weeks ago it’s been talking to businesses in the same sphere as Just Eat, Uber and Deliveroo to implement an ultra-fast delivery solution in urban areas where it doesn’t have a physical presence. Meanwhile, Amazon plans to introduce drones that are able to fly 15 miles in less than 30 minutes, although the type of packages that are due to be delivered can’t exceed 5 pounds in weight. In addition, US retailer Kroger has introduced recently a driverless delivery service in Houston, Texas, which offers either same-day or next-day deliveries, while Ocado is trialling a one-hour delivery service in West London since last March.
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