Amazon launches new delivery option

Date : 06 March 2019

Amazon’s new delivery service, Amazon Day, gives Prime members the option to pick a day of the week to take a delivery of their recent orders.

Shoppers are able to add items throughout the week to be delivered on their chosen day by selecting “Amazon Day” as the checkout option. Prime members can order products for Amazon Day delivery up to two days before the designated day. However, those who enrol in Amazon Day are not limited to the select day and are still able to order items with Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery if they choose.


The Amazon Day initiative is a great example of some of Amazon’s values in practice including customer obsession, operational excellence and passion for invention.

Reducing its impact on the environment

The service enables Amazon to group multiple purchases for delivery together, resulting in fewer packages. Through this service, Amazon is fixing a key shopper concern by offering convenient delivery whilst at the same time supporting sustainability.


With recent stories including the launch of waste free shopping platform Loop and Amazon’s push for manufacturers to meet its frustration free standards with its Frustration-free packaging programme, sustainability in ecommerce is becoming a bigger topic. Amazon Day is considered to be one of Amazon’s sustainability initiatives to help achieve Shipment Zero, in which the retailer aims to make 50% of all shipments net zero carbon by 2030.

Maria Renz, vice president, delivery experience at Amazon, said:

“Amazon Day adds another level of convenience to the many shipping benefits Prime members already enjoy. Prime members can now choose to get their orders delivered together in fewer boxes whenever possible on the day that works best for them. We’ve been testing this program with a group of Prime members and Amazon Day has already reduced packaging by tens of thousands of boxes – a number that will only continue to grow now that the program is available to Prime members nationwide”.