Loblaw joins with Flashfood to reduce food waste

Date : 05 March 2019

The new initiative uses an app to minimise food waste in Quebec stores.

Loblaw has partnered with Flashfood to offer customers the opportunity to purchase discounted food in a service operating across nine Maxi stores in Quebec.  The retailer aims to have the scheme available in 113 Maxi stores and 25 Provigo stores in Quebec by the end of April. Reducing food waste is a key issue for consumers, and the initiative could also contribute to Loblaw’s cost-saving goals. The app allows customers to view reduced items at any of the participating stores, purchase and collect from the Flashfood zone in store.

Saving customers money

Flashfood provides an app allowing customers to browse food items that are approaching their best before date and purchase them at a discount before picking them up in store.  Customers can enable notifications to find out when grocery stores and restaurants have listed discounted produce.  Flashfood has reported that has had around 80,000 downloads, selling more than 75% of the products listed and it has saved customers around 50% on grocery items sold through the app.

Future expansion

The partnership with Loblaw is Flashfood’s first significant rollout of its programme, and following the immediate expansion planned for Quebec it is likely the partnership will expand further.  Flashfood has confirmed that it has secured further funding to develop the company and the program over the next few years.