How HEINEKEN improved weather-related demand planning

We take a deep dive on how Heineken, the winner of 2018 IGD’s Supply Chain Excellence Award, demonstrated that collaboration between teams and the use of new analytical techniques can deliver clear business benefits, improve product availability and reduce costs. 

Essentially, we investigate how the company has made use of open-source data management tools and free weather data source to improve the accuracy of its forecasts, resulting in a reduction of lost sales and additional costs.