How to build a data-driven culture

Data is of paramount importance given the insights and competitive advantage it can bring. In this report, we highlight a six-step blueprint to implement a data-driven culture:
* Instill the vision and gain buy-in
* Develop and acquire the skills
* Create, collect and collaborate
* Build a compelling story
* Act and track outcomes
* Demonstrate value to embed the culture

We also review what others have achieved through a data-driven approach, looking at how businesses have:
* Created a skills programme to support development with data
* Tamed big data by partnering with specialists
* Extracted insight, created a compelling case and taken action using data
* Synchronised data across teams to improve store operations