Ahold Delhaize: Recent supply chain innovations

Date : 06 February 2019

Ahold Delhaize USA has partnered with start-up Deliv to provide customers with same-day delivery for online orders.

The new service will initially be available at checkout to Giant Foods and Martin’s shoppers who order from Peapod. The retailer hopes to expand the service to other banners in the US soon.

JJ Fleeman, president of Peapod Digital labs and chief e-commerce office of Ahold Delhaize USA, said the service will help to “conquer the last mile… [and to] scale same-day delivery to the benefit of millions of local brand shoppers by 2020”.

US: Giant opens an ecommerce fulfilment hub

The banner is also set to open a new online pickup centre under a new brand, Giant Direct Powered by Peapod. The 3,530 sq. m centre, located in Lancaster, Pennsylvania, will provide walk-up and drive-up collection for online orders. There will also be a room where customers can place orders from tablets as well as autonomous robots, which will offer support.

Giant Food stores’ ecommerce business was previously known as “Peapod by Giant”. The change and creation of a new facility reflects Ahold Delhaize’s new go-to-market strategy for its ecommerce operations. It also marks the first dark-store conversion, helping to widen the brand’s delivery reach.

Source: Ahold Delhaize

Netherlands: Albert Heijn grows lettuce on water

Meanwhile in the Netherlands, Albert Heijn has started selling six types of lettuce that have been grown on water. These include, Butter Lettuce, Red and Green Oak Leaf Lettuce, Frisee, Lollo Rossa and Batavia. According to the retailer, the “taste, nutritional values and shelf life of these lettuce varieties are comparable to those from the open ground”.

The retailer explained that the growing and transport of lettuce takes place within the Netherlands throughout the year. “Only in winter does a small percentage of lettuce come from Spain, for example, which saves a lot of transport costs and emissions”. Hydroponically grown plants therefore have a smaller sustainable footprint than traditionally grown plants.

Source: Albert Heijn

The move follows Albert Heijn’s earlier trial of a fixture which let shoppers harvest their own lettuce. The retailer worked with lettuce suppliers and Dutch company Hrbs to supply its store in Gelderlandplein, Amsterdam.